Job Description
We’re looking for a strategic and people-oriented leader with strong ownership, clarity, and proven experience in building influencer marketing strategies that drive meaningful business impact, strong client partnerships, and high-performing teams.
This role is ideal for someone who thrives in fast-paced environments, understands both creative and commercial perspectives, and knows how to lead teams with empathy and accountability.
What You’ll Do
1. Strategic KOL & Community Development
Develop and execute influencer marketing strategies that align with client objectives, business goals, and audience relevance.
Translate client briefs into impactful campaign approaches, rollout plans, budgets, and measurable execution strategies.
Collaborate with planners and cross-functional teams to ensure campaigns are strategically strong and execution-ready.
2. Campaign & Project Management
Lead end-to-end influencer campaigns from planning to reporting.
Ensure smooth operations, strong coordination, timely execution, and high-quality deliverables across campaigns.
Monitor campaign performance, analyze insights and metrics, and optimize strategies to maximize effectiveness and ROI.
3. Partnership & Relationship Management
Build and maintain strong relationships with influencers, communities, talents, and external partners.
Lead negotiations regarding deliverables, timelines, and compensation while ensuring mutually beneficial partnerships.
Strengthen long-term client relationships through strategic thinking, reliability, and strong communication.
4. Leadership & Team Development
Lead and grow the KOL & Community team through clear direction, collaboration, accountability, and empathetic leadership.
Allocate team resources effectively to support campaign performance and operational efficiency.
Handle campaign challenges, team burnout, and client escalations with a calm, proactive, and solution-oriented approach.
5. Business & Growth Mindset
Demonstrate strong commercial awareness and identify opportunities that contribute to agency growth, client retention, and business expansion.
Evaluate overall campaign and business performance while ensuring alignment with agency goals and leadership vision.
Contribute to strengthening internal processes, team capabilities, and operational excellence.
Requirements
Experience Requirements
Minimum 5–7 years of experience in Influencer Marketing Agencies or Digital Agencies
Minimum 2 years of experience leading and managing a team directly, including people development, performance management, and team supervision (individual contributor experience will not be considered for this requirement).
Proven experience leading end-to-end influencer or community campaigns for multiple brands and industries.
Strong experience managing cross-functional teams, stakeholders, and client relationships.
Technical Requirements
Strong understanding of influencer marketing strategy, campaign planning, and digital communication.
Experienced in managing KOL sourcing, talent mapping, negotiation, and partnership management.
Strong project management and operational management skills.
Comfortable working with campaign analytics, reporting, and performance evaluation.
Strong understanding of social media platforms, trends, audience behavior, and creator ecosystems.
Able to develop strategic proposals, campaign rollouts, and budgeting plans.
Familiar with campaign tracking tools, social media analytics, and reporting platforms.
Strong proficiency in Google Workspace, presentation tools, and project management platforms.
Send us your CV & Portfolio showcasing why you’re the perfect fit for this role
to email : hiring@lengua.id
with subject: KOL Manager - Your Name
About Lengua
RECRUITMENT PROCESS
Our recruitment process consists of several stages:
Initial Interview
Assessment & Case Study. This stage consists of:
Strategic Campaign Case & Report
Team & Leadership Simulation
Business Mindset Assessment
Leadership Report
3. User Interview
4. Reference Check
Know more about Lèngua👇🏼