Head of Strategist

Role Overview

As Head of Strategy, you are responsible for shaping the thinking behind everything we create. You ensure every work, whether social, KOL, or campaign is rooted in real human insight, relevant to culture, and aligned with business objectives.

You don’t just respond to briefs. You define the direction, challenge the problem, and elevate the standard of thinking across the team. You will lead strategy across all projects ensuring every campaign is grounded in strong insight, clear direction, and business relevance. You will work closely with Analysts, Account, Creative, and KOL teams to turn data and trends into impactful strategies.

Key Responsibilities

1. Own the quality of strategic thinking

• Lead strategy across all key projects (social, KOL, campaign)

• Turn unclear or surface-level briefs into sharp, actionable directions

• Ensure every output is grounded in insight, not assumption

• Connect business goals with audience behavior and cultural context

2. Translate data into meaning

• Work closely with Analysts to turn data into clear narratives

• Identify patterns, tensions, and opportunities from data & trends

• Ensure insights are not just informative, but usable and directional

3. Build systems, not just decks

• Develop simple, scalable strategy frameworks and playbooks

• Standardize ways of thinking without killing creativity

• Continuously refine how strategy is built, presented, and applied

4. Be a thinking partner across teams

• Collaborate closely with Account, Creative, and KOL teams

• Ensure alignment from strategy → idea → execution

• Challenge ideas constructively to make the work sharper and more effective

5. Strengthen pitch & growth efforts

• Support pitches with strong, insight-driven narratives

• Help define strategic angles that make Lèngua stand out

• Bring fresh perspectives from culture, trends, and audience behavior

6. Lead and grow the strategy team

• Mentor team members to think beyond execution

• Guide them in structuring problems and building insights

• Raise the overall bar of strategic thinking across the team